Last Updated: May 20, 2022
Introduction
Welcome to [insert name] (the “Company”) privacy policy and general terms and conditions.
This privacy policy is provided in a layered format, so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.
1. Important information and who we are
Purpose of this privacy policy
This website/app is not intended for children and we do not knowingly collect data relating to children. For the purpose of this policy children means all persons whose age is less than 18 years old.
If you have any questions about this privacy policy or our privacy practices, please refer to the contact below:
Email address: info@elfarmarket.com
Postal address: Unit No. 42, fourth floor, Rama Tower, located in Plot No. (10A), Katameya district, south of the Ring Road, Cairo Governorate
Changes to the privacy policy and your duty to inform us of changes
2. The data we collect about you
· Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, gender, personal photo, copy of the national ID.
· Contact Data includes billing address, delivery address, email address and telephone numbers.
· Device Data includes access to mobile IMEI number, camera and photo gallery, location, phone book (contact list), phone call logs, make and manage phone calls, and short message service.
· Financial Data includes i-score records and other financial data as may be necessary to our operations.
· Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us or our network merchant.
· Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website/app.
· Profile Data includes your username and password, and your activities on our website/app, your interests, preferences, feedback and survey responses.
· Usage Data includes information about how you use our website/app, products and services.
· Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website/app feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
3. How is your personal data collected?
We use different methods to collect data from and about you, including, through:
· Direct interactions. You may give us your Identity, Contact and Financial Data by filling in electronic forms or by corresponding with us or our merchant network as per our agreement by post, phone, email or otherwise. This includes personal data you provide when you:
· create an account on our website/application;
· subscribe to our services or publications;
· request marketing to be sent to you;
· enter a competition, promotion or survey; or
· give us feedback or contact us.
· Automated technologies or interactions. As you interact with our website/app, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
· Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:
· Technical Data from the following parties:
(c) search information providers.
· We may also receive personal data regarding you from third parties and other sources in the following circumstances: where you create an account and connect to the Service using the credentials of a social networking site, and in such case we will, and you authorise us to, access and/or receive your personal data (including but not limited to your name, email, gender, birthday and other information you make available on such social networking site) from such social networking site in accordance with their terms and conditions, and we will handle such personal data in accordance with this privacy policy
· Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
4. How we use your personal data
· Where we need to perform our obligations as set out in the contract we are about to enter into or have entered into with you.
· Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
· Where we need to comply with a legal obligation.
Please refer to legal basis term set out in the Glossary as to have a better understanding to the contemplated matter.
Purposes for which we will use your personal data
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
To register you as a new customer |
(a) Identity (b) Contact (c) Financial (d) Device |
Performance of a contract with you |
To process and avail the service/product: (a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications (f) Usage (g) Technical |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) (c) Compliance with different laws (d) Necessary for our legitimate interests (to better conduct creditworthiness based on previous behavior/suggest nearest merchants based on location). |
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
To enable you to partake in a prize draw, competition or complete a survey. |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business). |
To administer and protect our business and this website/app (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Technical (d) Device |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). (b) Necessary to comply with a legal obligation. |
To deliver relevant website/app content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our website/app, products/services, marketing, customer relationships and experiences |
(a) Technical (b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website/app updated and relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about goods or services that may be of interest to you |
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications (g) Transaction |
Necessary for our legitimate interests (to develop our products/services and grow our business and better provide customized offerings) |
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so (if any). Otherwise, we will not use your personal data for unrelated purposes without your prior written approval.
5. Disclosures of your personal data
·