Far Trading Co Privacy Policy

 

Last Updated: May 20, 2022

 

Introduction

Welcome to [insert name] (the “Company”) privacy policy and general terms and conditions.

The Company respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website [elfarmarket.com] or use our application (irrespectively of your location) and tell you about your privacy rights and how the law protects you.

This privacy policy is provided in a layered format, so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.

 

1.                   Important information and who we are

Purpose of this privacy policy

This privacy policy aims to give you information on how the Company collects, retain, processes and transfers your personal data through your use of this website and/or app, including any data you may provide through this website/app when you sign up thereto.

This website/app is not intended for children and we do not knowingly collect data relating to children. For the purpose of this policy children means all persons whose age is less than 18 years old.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other privacy policies and is not intended to override them.

Controller

The Company is the controller and responsible for your personal data (collectively referred to as the "we", "us" or "our" in this privacy policy).

We have appointed a representative who will be responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.

Contact details

If you have any questions about this privacy policy or our privacy practices, please refer to the contact below:

Email address: info@elfarmarket.com

Postal address: Unit No. 42, fourth floor, Rama Tower, located in Plot No. (10A), Katameya district, south of the Ring Road, Cairo Governorate

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review accordingly, we reserve our right to amend any part of this policy as to better provide you with our services and remain in strict compliance with the applicable laws.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website/app may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party website/apps and are not responsible for their privacy statements. When you leave our website/app, we encourage you to read the privacy policy of every website/app you visit.

2.                   The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

·         Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, gender, personal photo, copy of the national ID.

·         Contact Data includes billing address, delivery address, email address and telephone numbers.

·         Device Data includes access to mobile IMEI number, camera and photo gallery, location, phone book (contact list), phone call logs, make and manage phone calls, and short message service.

·         Financial Data includes i-score records and other financial data as may be necessary to our operations.

·         Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us or our network merchant.

·         Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website/app.

·         Profile Data includes your username and password, and your activities on our website/app, your interests, preferences, feedback and survey responses.

·         Usage Data includes information about how you use our website/app, products and services.

·         Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website/app feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3.                   How is your personal data collected?

We use different methods to collect data from and about you, including, through:

·         Direct interactions. You may give us your Identity, Contact and Financial Data by filling in electronic forms or by corresponding with us or our merchant network as per our agreement by post, phone, email or otherwise. This includes personal data you provide when you:

·         create an account on our website/application;

·         subscribe to our services or publications;

·         request marketing to be sent to you;

·         enter a competition, promotion or survey; or

·         give us feedback or contact us.

·         Automated technologies or interactions. As you interact with our website/app, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.

·         Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:

·         Technical Data from the following parties:

(a)           analytics providers;

(b)           advertising networks; and

(c)           search information providers.

·         We may also receive personal data regarding you from third parties and other sources in the following circumstances: where you create an account and connect to the Service using the credentials of a social networking site, and in such case we will, and you authorise us to, access and/or receive your personal data (including but not limited to your name, email, gender, birthday and other information you make available on such social networking site) from such social networking site in accordance with their terms and conditions, and we will handle such personal data in accordance with this privacy policy

·         Contact, Financial and Transaction Data from providers of technical, payment and delivery services.

4.                   How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

·         Where we need to perform our obligations as set out in the contract we are about to enter into or have entered into with you.

·         Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

·         Where we need to comply with a legal obligation.

Please refer to legal basis term set out in the Glossary as to have a better understanding to the contemplated matter.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity

(b) Contact

(c) Financial

(d) Device

Performance of a contract with you

To process and avail the service/product:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(f) Usage

(g) Technical

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

(c) Compliance with different laws

(d)  Necessary for our legitimate interests (to better conduct creditworthiness based on previous behavior/suggest nearest merchants based on location).

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey.

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business).

To administer and protect our business and this website/app (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

(a) Identity

(b) Contact

(c) Technical

(d) Device

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

(b) Necessary to comply with a legal obligation.

To deliver relevant website/app content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website/app, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website/app updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(f) Marketing and Communications

(g) Transaction

Necessary for our legitimate interests (to develop our products/services and grow our business and better provide customized offerings)

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by unchecking relevant boxes to adjust your marketing preferences or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of service purchase, warranty registration, product/service experience or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website/app may become inaccessible or not function properly.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so (if any). Otherwise, we will not use your personal data for unrelated purposes without your prior written approval.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5.                   Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table [Purposes for which we will use your personal data] above.

·